Glyndebourne
A user centric approach to getting a wider audience in to one of the world's most prestigious opera houses.
The Digital Product Group has now been working with Glyndebourne for almost two years, helping one of the world's most prestigious and unique opera houses to reach a new audience through digital.
We helped them to take a user centric approach that was far in advance of that generally used by the arts industry, and the result was a completely new approach to how Glyndebourne is now portrayed digitally.
Revolving around the three pillars of Glyndebourne: the Festival, Tour and On screen activity, we helped Glyndebourne to relaunch as a clean, simple and clear proposition, helping to attract an entirely new audience to Glyndebourne through product design and a user journey based, not on organisational structures, but on what our extensive work with Glyndebourne visitors and potential visitors showed us they actually need to discover, engage with, and book this unique experience.
Services delivered:
- Digital Strategy,
- Product Development,
- User Studies,
- Product Best Practices,
- Information Architecture